About us

What’s Not Good isn’t just a podcast, it’s a live, unpredictable experience built around real conversations, real personalities, and real reactions. Created to break away from overly polished, scripted content, the show thrives on authenticity. Whether it’s a deep dive into mental health, a chaotic game night, or a no-holds-barred discussion, the goal is always the same: keep it engaging, honest, and entertaining. We don’t pretend to have all the answers, but we do promise a space where nothing is off limits and everything is open for discussion.

At the heart of What’s Not Good is a dynamic group of hosts, each bringing their own energy and perspective. Led by Steven, alongside Luke, Emily, and Michael, the team creates a mix of humour, debate, and raw conversation that keeps audiences coming back. Every live show is different, shaped not just by the hosts but by the viewers who join in, comment, and influence the direction in real time. It’s not just content you watch, it’s something you’re part of.

The show blends multiple formats to keep things fresh and unpredictable. From quiz nights and “Guess the Emoji” challenges to interview-style episodes and “Mock the Week”-inspired discussions, there’s always something new happening. One night might leave you laughing at ridiculous answers, while the next could spark a meaningful conversation about real-life struggles. That balance between comedy and depth is what defines What’s Not Good.

Growth has been driven by consistency, creativity, and a strong connection with the audience. In just a short time, the platform has built a loyal community, regularly attracting hundreds of live viewers and reaching peaks into the thousands. With a core audience based in the UK and a focus on relatable topics like comedy, mental health, and everyday life, the show continues to expand its reach while staying true to its identity.

Looking ahead, What’s Not Good is focused on building something bigger than just a live show. With plans to expand into new platforms, collaborations, and branded content, the vision is to create a recognised name that stands for entertainment with personality. Whether you’re here for the laughs, the conversations, or the chaos, you’re part of the journey, and this is only the beginning.